Alexandra Friedman

set & production design | costume design | fabrication

Alex Friedman creates environments for performance - in found locations, onstage, on screen, and on the body. She is especially excited about new work and having an open collaborative process. Alex aims to engage diverse audiences, exploding their preconceived notions of what theatre and film can be, and is interested in media that embrace the tactile craft of design.

Born in St Petersburg, Russia, Alex is a native of New York City and an alumna of Brandeis University and CalArts. Her design work has been presented at the Edinburgh Festival Fringe and throughout the SF Bay Area. She is currently is based out of Los Angeles, having most recently worked as a set designer for LAIKA, the stop-motion animation studio in Portland, OR.

SET Design CONCEPT

Anna in the Tropics by Nilo Cruz

In 1929 Tampa, a cigar factory stands on the cusp of massive change, as new technology and bubbling passions threaten the life its owners and workers have always known. The arrival of a handsome new lector and his reading of Anna Karenina ignites the desires of the owner’s daughters and the ire of his half-brother, leading to a series of confrontations from which there is no turning back.

This minimalist design is centered around the tension between the tradition of the cigar-making process and the advent of new technology. Their work at the factory is central to these people's lives, and has been part of their culture for generations. What are the consequences of strangers and progress intruding into this insular world?

Designed for the Goodman Theatre's Albert space in Chicago, IL.

Copyright © 2018, Alexandra Friedman. All rights reserved.