Alexandra Friedman

set & production design | costume design | fabrication

Alex Friedman creates environments for performance - on screen, on stage, and on the body. She is especially excited about new work and having an open collaborative process. Alex aims to engage diverse audiences, exploding their preconceived notions of what film and theatre can be, and is interested in media that embrace the tactile craft of design and the beauty of the handmade.

Born in St Petersburg, Russia, Alex is a native of New York City and an alumna of Brandeis University and CalArts. Her design work for theatre has been presented at the Edinburgh Festival Fringe and throughout the SF Bay Area and LA.

Alex recently completed jobs as a set designer on a new series for Bix Pix and on Guillermo del Toro’s new stop-motion Pinocchio film, produced by Shadowmachine and Netflix. Her first feature as a set designer, LAIKA’s stop-motion Missing Link, won the Golden Globe for Best Animated Feature in 2020. She is currently open to new opportunities.

SET design

Invasion! by Jonas Hassen Khemiri, translated by Rachel Willson-Broyles | Directed by Evren Odcikin

Invasion! traces one name -- Abulkasem -- through a series of interconnected stories to examine how Westerners’ relationship to the Middle East is shaped by language and mythology. This sharp and subversive play is by turns comic, poignant, and horrifying as it confronts the prejudice that permeates our world everyday.

Produced by Crowded Fire Theater at the Boxcar in San Francisco, CA in 2012

Visual Art by Ali Dadgar

Costume Design by Miyuki Bierlein

Video Design by Wesley Cabral

Lighting Design by Darl Andrew Packard

Copyright © 2022, Alexandra Friedman. All rights reserved.