Alexandra Friedman

set & production design | costume design | fabrication

Alex Friedman creates environments for performance - on screen, on stage, and on the body. She is especially excited about new work and having an open collaborative process. Alex aims to engage diverse audiences, exploding their preconceived notions of what film and theatre can be, and is interested in media that embrace the tactile craft of design and the beauty of the handmade.

Born in St Petersburg, Russia, Alex is a native of New York City and an alumna of Brandeis University and CalArts. Her design work for theatre has been presented at the Edinburgh Festival Fringe and throughout the SF Bay Area and LA.

Alex recently completed jobs as a set designer on a new series for Bix Pix and on Guillermo del Toro’s new stop-motion Pinocchio film, produced by Shadowmachine and Netflix. Her first feature as a set designer, LAIKA’s stop-motion Missing Link, won the Golden Globe for Best Animated Feature in 2020. She is currently open to new opportunities.

SET, COSTUME, & PUPPET DESIGN

POMEGRANATE JAM: A SHADOW BALLET, CONCEIVED & DIRECTED BY EVANGELINE CRITTENDEN & MEGAN LEWICKI

Pomegranate is an adaptation of the myth of Persephone in which the heroine is cast as a young woman navigating the transition into adulthood rather than as a victim. Through a combination of movement and shadow puppetry, the story is re-framed as a journey of discovery in which Persephone learns to make her own choices, weighing the familiar love of her mother against the exhilarating pull of romantic love.

Produced as part of the Edinburgh Fringe Festival in 2014

Original score composed by David Aguila & Kris Rahamad